Introduction
Disclaimer: This document is preliminary and for informational purposes only. Elements described herein may be modified by anitya at its sole discretion due to technical, economic, or regulatory considerations. This lightpaper does not constitute investment advice, financial advice, trading advice, or any other sort of advice.
Creators in Google XR, Unity, and 3D & Gaming platforms build billions of dollars worth of content. Platforms capture 75% of the value. Worse: creators can't prove ownership, can't port their work, and lose everything if banned. As AI becomes integral to creation, this problem compounds. Who owns AI-assisted work?
anitya is an AI-native 3D creation platform with built-in universal attribution infrastructure. Build worlds in your browser without writing code. Every creative step is cryptographically verified and portable across platforms. You own your work. You prove your contribution. You capture the value you create.
The insight: Attribution is infrastructure, not a feature. In an AI-assisted creative economy, it's the foundation everything else depends on.
As AI becomes a co-creator across every creative discipline, the ability to prove human contribution becomes the difference between owning your work and losing it entirely. Today's creative tools treat attribution as an afterthought: a metadata field, a watermark, a copyright claim. This approach fails catastrophically when work spans multiple tools, involves AI assistance, and gets remixed across platforms.
We're solving this through a two-layer architecture:
The anitya Engine is an AI-native 3D creation platform that's live today with 2,600+ creators. It's browser-based, requires no coding, and is the first 3D engine that AI agents can interact with directly. The engine serves as proof of concept: when you make attribution native to the creative process (not bolted on afterward), creators actually use it.
The anitya Protocol is universal attribution infrastructure that tracks creative DNA across any platform. It starts within our ecosystem and expands to become the standard for proving creative contribution, from Photoshop to Blender to tools that don't exist yet. This is our long-term play: building the TCP/IP of creative attribution.
The Strategic Architecture
Here's why our three-layer approach works:
The engine is the combination of the Visual Builder and the AI Interface. That’s our go-to-market wedge. It engages visual creators, proves product-market fit, and creates the proof that creativity can be best attributed once through a simple and intuitive interface, demonstrating what attribution infrastructure can become. Every asset created in anitya has native attribution baked in, and creators value this enough to pay for it.
The protocol is our infrastructure component. It starts with the engine and scales to universal adoption. We believe the future of creative attribution should not be limited to our platform. It should work everywhere. When a creator moves an asset from anitya to Blender to Unity to a marketplace, the attribution travels with it. That's the vision: attribution so ubiquitous it becomes invisible infrastructure.
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